A month of video for independent travel agents

🚧 This article is in drafting.

The brief is locked and the editorial backbone is fully derived (4 buckets, 3 comment-section triggers, weekly grid, signal metrics, override scenarios). Sophia begins the narrative draft next.

What this article will cover:

• The frame: you sell what you don’t own — but the work you already do is the content
• 4 content buckets: Behind-the-desk · Property spotlight · Hot take · Destination explainer
• 3 triggers that turn a comment into a DM
• The 4-post weekly grid built around a 60-minute Monday ritual
• 2 signal metrics: DMs initiated + comment rate per 1,000 views
• Override scenarios for FAM trips, breaking news, and supplier flash deals

Reference:

• Article brief: _bmad-output/article-briefs/article-brief-travel-agencies-month-of-video-2026-05-12.md (internal)
• Brainstorming session: _bmad-output/brainstorming/brainstorming-session-2026-05-11-ota-vertical-playbook.md (internal)