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Why community sourcing beats stock libraries for OTA content scale
🚧 This article is in drafting. Brainstorming session and brief still pending.
This is the second article in the travel-agencies vertical, targeted at sophisticated OTAs (HolidayPirates, TourRadar, Moresand, Lastminute tier) who already operate content-collection programs and are evaluating libraries.
What this article will cover (scope to be locked in brainstorming session — placeholder):
- The cap of stock-only libraries when scaling vertical-specific OTA content
- How community-sourced footage fills the gap stock can’t (specific properties, scenarios, languages)
- The unit economics — community sourcing vs in-house production vs stock licensing at OTA scale
- Operational integration with existing content workflows
Status:
- Brainstorming session: not yet scheduled
- Article brief: not yet drafted
- Vertical research feeding this article:
_bmad-output/research/vertical-archetypes-ota-touroperator-dmo-2026-05-11.md(Vertical 1 §A.2 sophisticated tier persona)